The trend of convergence means many things to many people but from a practical sense what does it mean to strategic business planning? It requires sales teams to learn new skills as they sell to a different type of customer - the IT Department.

This session explores the challenges of selling to the IT buyer and suggests ideas for approaching this complex sale with more confidence by providing practical insights and how-to strategies to build bridges between Security and IT departments. It cuts through the hype and focuses on real issues involved with technology evolution, new applications and what must be done to make the most of new opportunities.

Presenter:
Paul Boucherle, CPP, CSC - Principal, Matterhorn Consulting